There are many definitions of beauty. With the growing level of environmental awareness, more and more people are embracing natural beauty – beauty back to its root. Green salons that provide natural products and incorporate sustainability into their hair and beauty services have become a growing trend. Through products, services and space, they demonstrate their dedication to protecting the only planet we call home.

Sustainable beauty, sustainable lifestyle

The Netherlands is one of the top recycling countries in Europe and a quarter of all journeys are made by bike. The Dutch lead in sustainability, so it doesn’t come as a surprise that the country is at the fore front of sustainable beauty.

Esther Hairstudio and ThirtyOne Haircare, both located in the Netherlands, adhere to green concepts to preserve customers’ health and beauty while communicating their commitment to sustainability.


Esther Hairstudio’s collaboration with O’right began seven years ago when founder Esther discovered O’right’s natural, pure and ecofriendly green products and our commitment to sustainability. Nowadays, in a world where most people lead a fast-paced, fast food lifestyle, scalp irritation, hair loss and smelly, oily scalp are just a few of the many hair and scalp problems people face. Esther believes that the best solution is to bring hair and scalp back to its natural health.

“There’s a reason why O’right Caffeine Botanical Scalp Revitalizer is a best seller recommended by thousands. Watch it work wonders in just a few weeks.”

Esther Hairstudio recommends hair and conditioner products for customers based on their scalp conditions. Customers can also indulge in a pure and natural scalp treatment featuring the Caffeine Botanical Scalp Revitalizer; hairdressers use professional massage techniques to help active plant-based ingredients penetrate deep into hair roots for the ultimate nourishing and soothing experience. They always leave Esther Hairstudio feeling content with a noticeable improvement in their scalp and hair.


“Our selection of natural products shows that we care about the health of customers and the earth. I’m on the same page as O’right in regards to their commitment to providing green products and implementing green practices. As someone in the hair and beauty industry, I am more than happy to recommend the most natural hair care products that not only bring out the natural beauty of our customers, but also that of the environment.”


ThirtyOne Haircare creates a comfortable, relaxing environment with wood and glass elements as well as greenery. Founder Cissy incorporates sustainability into everyday life by sorting materials such as paper, plastics and metals for recycling, saving energy, reducing pollution and reusing goods in hopes of inspiring more people to join is in the journey to sustainability.

Beautiful hair comes from a healthy scalp

Scalp care expert ThirtyOne Haircare designed a 15-minute natural treatment, (incorporating Formosa Hairwashing and Caffeine Botanical Scalp Revitalizer to give customers a brand-new professional hair and beauty experience.

“Once a male customer approached us in hopes we could help him with his tinea capitis, commonly known as ringworm of the scalp. For years, he grew his hair to cover up this problem and couldn’t try out new hairstyles. We used O’right’s scalp care products to balance and purify his scalp, then applied Formosa Hairwashing massage method to relieve stress. Lastly, we nourished his scalp and restored its health with Caffeine Botanical Scalp Revitalizer. After a few treatments, his scalp problem visibly improved and his hair became healthier. It was fulfilling seeing his transformation and how confident he felt. It’s experiences like these that make us feel more assured that we’re doing the right thing.”

Be the change

More and more people are pursuing a healthier and sustainable lifestyle. It’s not just about us anymore, but, more importantly, about our planet. Be the change and create a better and brighter future for all.