What does “green” mean to you? Do you immediately think of the color green, or does it remind you of purity and serenity? For O’right, green is a commitment, a promise to protect the earth.


The year 2006 marked the beginning of our green journey. Since then, we would always ask ourselves: is everything we do meaningful to the society and environment? Can it give consumers healthy and pure hair and skin care? We strive to become a green enterprise and a green brand that creates green products for consumers with the aim to promote green living.

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The year 2006 marked the beginning of our green journey. Since then, we would always ask ourselves: is everything we do meaningful to the society and environment? Can it give consumers healthy and pure hair and skin care? We strive to become a green enterprise and a green brand that creates green products for consumers with the aim to promote green living.

Years of implementing green practices has earned us many impressive accolades, including the Green World Awards, Sustainable Beauty Awards and the Katerva Award and our most recent honor: the Best New Natural Product at the Pure Beauty Global Awards. From the perspective of advertising, the words “natural beauty product” is commonplace. However, for 12 years, O’right has adopted the strictest standards, striving for achievements for Taiwan in the global market to acknowledge O’right and everyone who believes in us.

Along our green journey, we have expanded our global footprint across 40 countries. Switzerland, one of the most eco-friendly countries in the world, is the latest nation to embrace the green hair care brand from Taiwan. With the global market favoring green goods, O’right understands that although “green” is not easy to achieve, we are staying true to our brand values and identity to develop healthier and eco-friendlier products for everyone.

We believe that to stay true to our initial vision, constant improvement is essential. From our natural caffeine extract obtained from coffee husks native to Taiwan being assigned an INCI name, to our findings on the natural anti-aging benefits of golden goji berry roots grown in Taoyuan of Taiwan being published in a British alternative medical journal, we have proven that we have never wavered on our commitment.

Awards acknowledge our past practices while commitment determines O’right’s future actions. We only provide green hair and skin care products that you and the environment need and deserve to achieve youthful skin and make the world greener again.