Achieving carbon neutrality has become the most urgent mission for many countries. At the Climate Ambition Summit in 2020, the United Nations urged leaders to make significant commitments to reduce emissions and adopt plans for transitioning to net zero emissions by 2050. “Without urgent action, we may be heading for a catastrophic temperature rise this century,” warned UN Secretary-General Antonio Guterres. Joining Apple and Facebook in the pledging to become carbon neutral, O’right, a beauty brand from Taiwan, announced its latest milestone in sustainability: achieving organizational carbon neutrality and carbon neutrality for 77 products as verified by SGS, the world’s leading third-party inspection company. This is a first for the beauty industry, but certainly not the last milestone O’right will reach.
As global momentum towards carbon neutrality continues to mount, O’right had already begun measuring its carbon footprint in 2010 and went on to introduce the world’s first zero carbon shampoo the following year. The green pioneer may be leading in the race to zero, but its actions do not end there. “Shampoos are fast-moving consumer goods, meaning that they generate carbon emissions during the use phase. This is why we have made it our mission to measure our carbon footprint from the production, delivery and use phase and eliminate all unnecessary chemical ingredients in our green products. This way, the carbon and water footprint generated during hair washing can be greatly reduced. As socially responsible companies, we should all calculate our carbon footprint in order to win the race to zero emissions,” Steven Ko, Chairman of O’right, said.
The sustainability trailblazer, Ko took the stage at COP25 to share his zero carbon ambitions and commitment to sustainability. O’right is a small company with big ambitions and the power to truly make a difference on climate change. It is a beacon of light for sustainable leadership and makes Taiwan a key driver that leads the global push for climate action and propels businesses forward on climate change.
O’right overcame the challenges of calculating carbon footprints – and has been doing it for 10 years. In 2020, dubbed the brand’s “zero carbon year,” the sustainability practitioner celebrated a new milestone while committing to achieve carbon neutrality across its entire product portfolio by 2021. By then, O’right will be the epitome of zero carbon and set global standards for businesses with the same carbon neutral goal. As the battle against climate change continues on, zero carbon needs to be more than just a buzzword. Sustainability is everyone’s responsibility – to building a greener tomorrow and better world for future generations.
Founded in 2002, O’right is dedicated to offering holistic green lifestyle solutions to living sustainably and beautifully with endless possibilities, staying true to its promise to keep sustainability at the heart of its business. With green ingredients, green manufacturing, green packaging, green waste management, green energy, green factory, green marketing, green services to a complete green supply chain, O’right demonstrates its long-standing commitment to the health and well-being of people, society and the environment that shapes its identity as a green beauty brand. Because O’right has never been just a hair and skin care company; it is a brand that is dedicated to giving people, society and the environment the best care they deserve.
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Sustainable beauty brand O’right received the carbon neutral certification from SGS Taiwan (from left to right: Senior Director David Huang, O’right Chairman Steven Ko and Senior Assistant Director Stephen Pao).
O’right’s bottles are made from post-consumer recycled (PCR) plastic materials, which helps reduce up to 80