In September 2022, zero carbon beauty company O’right set off on a 23-day expedition across the Arctic to make an environmental documentary. On April 18th, O’right unveiled everything the team witnessed on the frontline of climate change in the gripping, eye-opening environmental documentary Melting Greenland at Vie Show Cinemas Taipei Qsquare. The long-awaited world premiere, supported by ESG practitioner E.SUN Financial Holding, saw 400 guests from the government, businesses and academic institutes sitting together on the “front-row seat to climate change” to see the impacts come to life on the big screen.
Hidden in the vast desert of ancient Mesopotamia, veils disguise the façade of graying. Forbidden to change hair with black dye, her hair is encapsulated in time, revealing a secret...
In the summer of 2022, temperatures in Greenland spiked to around 30 degrees Celsius, the warmest on record. Climate advocate and ESG company O’right initiated the Melting Greenland project, and brought the team (consisting of United Daily News and Vision Project) to Greenland in hopes of seeing the impacts of climate change up close. Never did the team imagine finding a broken television set (Made in Taiwan, no less) amidst the marine debris. The “waste in question” traveled back with the team all the way to Taiwan and is now being put on display at O’right’s newly curated Melting Greenland exhibition at its Environmental Education Hall.
O’right, organizer of Earth Hour Taiwan, came together at 8:30 pm on 25 March with the rest of the world in a moment of global unity to celebrate the planet during WWF’s Earth Hour – the “Biggest Hour for Earth.” Across the world, more than 190 countries and territories pledged their support by giving an hour for earth, and 18,000 global landmarks also took part in Earth Hour’s iconic switch off moment. This year, Earth Hour Taiwan saved 150,000 kWh of electricity in Taiwan, equal to reducing 76,350 kg of CO2 and planting 6,941 20-year-old trees – the highest ever recorded in O’right’s 13 years of hosting Earth Hour.
On 25th March 2023 at 8:30pm, O’right, Earth Hour Taiwan organizer, will join the “Biggest Hour for Earth” with the rest of the world for the iconic switch off moment. This year marks O’right’s 13th Earth Hour, calling on governments, businesses, celebrities, schools, communities and individuals across the world to switch off their lights and give an hour for earth, spending 60 minutes doing something positive for our planet. Japanese convenience store chain FamilyMart also joined this year to raise awareness on climate change. Decarbonization is not a corporate responsibility, but an action that all individuals should take to build capacity for collection impact.
Leading zero carbon beauty brand O’right is introducing its new logo featuring a clean font to clearly communicate our green values. Simple yet elegant, green yet stylish, the “O” in O’right symbolizes our commitment to zero carbon and sustainability, while “right" represents our dedication to do the right thing for the earth. O’right, pronounced as “all right” and can also be read as “zero right,” encompasses our promise to speak up for the climate and empower through environmental education – all of which are anchored in our mission to give consumers a brand new experience and inspire others to aspire for a greener world.
The 2nd annual Sustainability Week Asia hosted by the Economist Impact Events took place in Singapore from February 7th to 9th, where industry leaders, policymakers, entrepreneurs and researchers from across Asia-Pacific including the UNEP, WMO, WWF and Carbon Trust to discuss how they can effectively measure, analyze, transform and scale their sustainability initiatives.
Melting Greenland – 20th Anniversary Project
The UN Climate Change Conference (COP27) took place in Sharm el-Sheikh, Egypt. Steven Ko, CEO of the world’s first zero carbon beauty company O’right, was among the speakers who attended the World Climate Summit – The Investment COP 2022, the leading forum for business and investment-driven solutions to climate change that is recognized as the most important official COP side event. On 14 November, designated as Water Day at COP27, Ko initiated his 3-minute Shower Action, urging everyone to take real action to accelerate decarbonization.
With heatwaves hitting the globe, an iced Espresso Romano with a slice of lemon is the ultimate cooling treat for coffee lovers. Zero carbon beauty brand O’right had a sudden rush of inspiration – a hair care treatment that stems from O’right’s cult-favorite Caffeine products. O’right Sicily hair treatment will be sure to quench your hair’s thirst during the hot summer days by providing the moisture and protection it needs.
Seeing gray hair sprout out of your scalp? Are you a victim of premature graying, and can’t figure out why? Graying hair can affect your appearance, self-confidence and self-esteem, so many people opt to get their hair dyed. But conventional hair dyes are packed with harmful chemicals that could hurt your scalp and your health in the long run.
The campaign for World Environment Day 2022 #OnlyOneEarth calls for collective, transformative action on a global scale to celebrate, protect and restore our planet. Every minute, the equivalent of one garbage truck of plastic is dumped into our ocean. Plastic pollution is our global problem. Approximately 7 billion of the 9.2 billion tonnes of plastic produced from 1950-2017 became plastic waste, ending up in landfills or dumped, according to the UN Environment Programme (UNEP). In Taiwan, only mono-material plastic can be circulated back into the recycling system. The refill packs or flexible packaging commonly found in stores are generally made from mixed materials (i.e., a combination of plastic materials), and some even contain non-recyclable metal films, posing a serious circularity challenge.
The term ESG (Environmental, Social and Governance) was first coined in 2005, but Taiwanese-based beauty brand O’right began implementing ESG and focusing on these issues since embarking on its green journey in 2002. Formerly known as the Global Views Monthly (GVM) CSR Award, the CSR-ESG Award fosters the transition to sustainability and incorporates environmental concerns into risk assessment, demonstrating that businesses are doing more than just pursuing profits; companies are taking real action and being socially and environmentally accountable to their business, stakeholders and the society.
Zero carbon beauty brand, O’right, once again takes home the Gold Medal and Silver Medal from the International Exhibition of Inventions of Geneva. The revolutionary 100% USDA certified biobased toothpaste O’right Toothpaste N° Zero won the Gold Medal, standing out from more than 500 sustainable entries from around 25 countries and territories.
Earth Hour, the world’s largest grassroots movement for the environment, took place on 26 March at 8:30 pm, offering a message of solidarity for people and the planet. This year’s Earth Hour Taiwan was held at Hualien’s Gangtian Temple, which included spectacular performances from Taiwanese indigenous tribes and Electric-Techno Neon Gods (pinyin: Sāntàizi) that were live streamed for the world to see. As a partner of WWF’s Earth Hour, O’right has been initiating Earth Hour Taiwan for 12 years, empowering, inspiring and mobilizing the six heads of governments, hundreds of celebrities, thousands of businesses, green salons and individuals to pledge for a greener, healthier future for our shared home.
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