The term ESG (Environmental, Social and Governance) was first coined in 2005, but Taiwanese-based beauty brand O’right began implementing ESG and focusing on these issues since embarking on its green journey in 2002. Formerly known as the Global Views Monthly (GVM) CSR Award, the CSR-ESG Award fosters the transition to sustainability and incorporates environmental concerns into risk assessment, demonstrating that businesses are doing more than just pursuing profits; companies are taking real action and being socially and environmentally accountable to their business, stakeholders and the society.
Zero carbon beauty brand, O’right, once again takes home the Gold Medal and Silver Medal from the International Exhibition of Inventions of Geneva. The revolutionary 100% USDA certified biobased toothpaste O’right Toothpaste N° Zero won the Gold Medal, standing out from more than 500 sustainable entries from around 25 countries and territories.
Earth Hour, the world’s largest grassroots movement for the environment, took place on 26 March at 8:30 pm, offering a message of solidarity for people and the planet. This year’s Earth Hour Taiwan was held at Hualien’s Gangtian Temple, which included spectacular performances from Taiwanese indigenous tribes and Electric-Techno Neon Gods (pinyin: Sāntàizi) that were live streamed for the world to see. As a partner of WWF’s Earth Hour, O’right has been initiating Earth Hour Taiwan for 12 years, empowering, inspiring and mobilizing the six heads of governments, hundreds of celebrities, thousands of businesses, green salons and individuals to pledge for a greener, healthier future for our shared home.
Global warming has reached 1.24°C above pre-industrial levels, pushing us perilously closer to the internationally agreed threshold of 1.5°C according to IPCC. The planet and its people are at imminent risk of hitting that limit in the near term.
Imagine a wild rose surviving in the vast wilderness, defying endless odds amidst adversity with unyielding hope to find meaning and value in life, ultimately unfolding into exquisite beauty that is fearless and resilient, carefree and courageous. Have you ever had a moment in time where you had to be fearless?
Carbon neutrality is making waves across the globe – have you made the switch to zero carbon lifestyle products yet? O’right has been on that mission since it made the bold decision to go green years ago, ensuring that every time you use an O’right shampoo, we are helping you to reduce the carbon footprint of the heat energy consumed during your hair washing routine. If you’re impressed, then this all-new Forest Green Edition will absolutely blow you away.
Together Towards a Greener World with O’right
The world’s first carbon neutral cosmetic company and a global beauty champion from Taiwan
During a virtual ceremony hosted by Ecovia Intelligence on 26 October, the winners of the Sustainable Beauty Awards 2021 were revealed, with O’right Sorghum Radiance Banana Fiber Sheet Mask taking home the New Sustainable Product Award.
“We strive to help farmers earn more!” As a real doer, Ko spent 15 years working with local farmers in Taiwan to increase the use of renewable agricultural resources. O’right turned sorghum into a hand cream, banana by-products into sheet mask fabric and coffee grounds into shampoo.
Jarkko Havas, Lead of Insights and Analysis of the EllenMacArthur Foundation, thanked Ko for “going above and beyond for net zero.” As the host said jokingly at the end of the panel session, “Now I can have guilt-free hair care!”
The Good Design Award, one of the four greatest design awards in the world, aims at enriching lives and society through design. This year, the best designs out of 5,835 entries were selected by over 70 professionals serving as jury members. The Good Design Award winners were announced on 20 October, with O’right winning the Best 100 and Gold Award. The zero carbon brand from Taiwan also become one of the only five entries worldwide to be named a finalist for the Good Design Grand Award as “the best sustainability-oriented organizational adaptation to climate change.”
The pandemic is a wake-up call that we have exceeded the earth’s limit. Long been championing urgent action to the looming climate crisis, the world’s first carbon neutral beauty company O’right celebrates the grand opening of the first Concept Store to feature its latest cutting edge technology on June 5. ±R is a sustainable circular design driven by the 3R’s mindset Respond, Revive, Respect and manufactured on the concept of Reuse, Refill Reduce. Building a vision for zero carbon consumption, it has been conceived to enhance respect for the environment and all living things.
Achieving carbon neutrality has become the most urgent mission for many countries. At the Climate Ambition Summit in 2020, the United Nations urged leaders to make significant commitments to reduce emissions and adopt plans for transitioning to net zero emissions by 2050. “Without urgent action, we may be heading for a catastrophic temperature rise this century...
In Japan, good design is everywhere. The Japanese are the ones everyone seeks inspiration from. Now, Taiwan is making headlines with its transformative power of design as well. In 2018, Taiwanese electric scooter maker Gogoro became the first brand from Taiwan to be recognized by Japan’s Good Design Award
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