Optimum Nutrition
Concept Store
With natural foaming agents verified by EU organic organizations & selected rosa damascene flower extract, and botanical color care formula, this shampoo gently cleanses the hair, preserves hair color and radiance, and gives color-treated hair more elasticity and shine.
Your beauty, the zero carbon way. In 2020, O’right achieved carbon neutrality across entire product portfolio to deliver on our promise to protect people and the earth.
The bottle is made from 100% post-consumer recycled (PCR) plastic materials, which have been sorted, crushed, resorted, washed, dried, pelletized and reprocessed into new products to prolong a a product's life.
O’right introduced the world's first renewable plastic pump made from PCR (post-consumer recycled) materials and became the first beauty brand to truly embody the circular economy, thereby completing the final milestone of its carbon and waste reduction accomplishments.
The USDA Certified Biobased Product label identifies products made from renewable biological resources to promote the circulation of new organic renewable carbon (non-fossil), reduce carbon emissions and maintain ecological balance.
Free from 8 harmful chemicals for a healthier and greener cleansing experience.
We pioneer the use of a mono-material refill pack made entirely from LDPE, an innovative and sustainable solution to traditional single-use materials. Recycle, reuse and keep it circulating.
*Each box comes with two sets of bamboo caps, plugs and silicone sealing rings to replace when necessary.
Made from 100% post-consumer recycled (PCR) PP materials to reduce plastic waste.
The plug is made from 100% biodegradable and compostable materials derived from vegetable waste and plant starch. Comes from nature and goes back to nature.
Moso Bamboo Cap Made from natural Moso bamboo, a fast-growing plant that regenerates quickly after being harvested, making it a sustainable resource. A hectare of Moso bamboo forest absorbs 35-50 tons of carbon.
The COSMOS-standard is founded by BDIH (Germany), Cosmebio & Ecocert (France), ICEA (Italy) and the Soil Association (UK) in order to define common requirements and definitions for organic and/or natural cosmetics. Its ultimate objective is to address the major issues essential to the environment and welfare of man on the planet.
Deeply nourishing and with pleasant scent. Gently repairs damaged hair ends.
Enhances anti-oxidant ability. Improves the sheen and luster of hair. Retains the best coloring results.
No environmental hormones. Gentle lather. easy to rinse off without leaving residues.
Find out more
Massage into wet hair and rinse. Follow with O’right Conditioner.
Directions: Cut open R-Pack and pour the liquid into R-Bottle. Close tightly. Happy consumer and happy earth.
Use with other products for the full experience on natural and pure beauty.
Suitable for color treated, damaged hair
Suitable for color treated, damaged and dry hair
Suitable for normal hair
