News 2022-06-02

O’right Brings Scalp Care to the Next Level with Breakthrough Gamechanger: See Your True Color

Seeing gray hair sprout out of your scalp? Are you a victim of premature graying, and can’t figure out why? Graying hair can affect your appearance, self-confidence and self-esteem, so many people opt to get their hair dyed. But conventional hair dyes are packed with harmful chemicals that could hurt your scalp and your health in the long run.

There Are More Natural Solutions to Dyeing Your Hair

Dyeing your hair every two to three months can renew your look and update your style. But have you ever thought about how it can affect your scalp? A lot of our everyday routine contributes to an unhealthy scalp, such as living an unhealthy lifestyle, eating unhealthy food and forgetting that a healthy scalp is the key to healthy hair. O’right has long been an advocate for the scalp, developing premium scalp care products that get to the root of hair problems. Following the best-selling Caffeine Botanical Scalp Revitalizer, O’right is now taking its scalp revitalizers to the next level with the all-new Caffeine Melanin Botanical Scalp Revitalizer, curated by O’right’s professional scalp specialists to conquer your hair problems. With the same benefits as the original Caffeine Botanical Scalp Revitalizer (which include regulating the scalp functions, balancing its natural oils and promoting healthy hair) and so much more, Caffeine Melanin Botanical Scalp Revitalizer goes deep into the scalp to prevent aging and reveal hair’s natural color.

See your true color with O’right Caffeine Melanin Botanical Scalp Revitalizer

O’right joined forces again with long-time collaborator Hungkuang University for the research and development of natural dates extract and its benefits, and the results have been published in high-impact journal Antioxidants. The effects of natural caffeine on the scalp and hair and its powerful hair root strengthening properties were published in the British Journal of Dermatology. O’right’s natural caffeine extract also has an exclusive and identified INCI name: Coffea Arabica (Coffee) Husk Extract. Both natural caffeine and natural dates contain 100% USDA certified biobased content.

O’right natural caffeine and natural dates contain 100% USDA certified biobased content, as tested by leading laboratory Beta Analytic

A Gift from an Arabian Princess

O’right eliminates petrochemicals from its formulas, transforming agricultural waste such as coffee grounds, coffee husks and sorghum grains into valuable beauty ingredients. Founder of O’right, Steven Ko is always on the search for biobased, natural alternatives to be used in the brand’s zero carbon products.

In one of his business trips to Saudi Arabia, a friendly Arabian princess from the dates industry, gifted the innovative changemaker and aspiring entrepreneur date palms (Phoenix dactylifera) –  the ‘tree of life.’ After returning to Taiwan, Ko decided on a whim to turn dates into an ingredient and discovered that natural dates are rich in melanin content. O’right’s research and development team originally wanted to use this ingredient in skin care products; however during the process, they were amazed by the discovery of how well natural caffeine and natural dates go together! When added in scalp revitalizers, the two ingredients can work wonders. The team applied for a patent and created Caffeine Melanin Botanical Scalp Revitalizer. According to a scalp care research conducted by Hungkuang University and reviewed by the Institutional Review Board (IRB), up to 90% of participants reported being satisfied with the results. This marks O’right’s third scalp care research reviewed and approved by IRB (the first and second being Caffeine Botanical Scalp Revitalizer and Goji Berry Age-defying Concentrate), cementing its position as a leader in innovative research and development.

Award-winning Scalp Revitalizer Makes Taiwan Proud

O’right Caffeine Botanical Scalp Revitalizer and Caffeine Melanin Botanical Scalp Revitalizer has won countless awards worldwide, including the Gold Medal, Silver Medal and Special Award at the International Exhibition of Inventions of Geneva, The Best New Natural Product of the Pure Beauty Global Wards, Gold Award at the Green World Awards, Gold Medal at iENA and Gold Award at the World Genius Convention and Education Expo. A leading ESG (environmental, social and governance) company and the world’s first zero carbon company, O’right continues to introduce revolutionary green beauty products that lead the way on sustainability and push the pedal of innovation in carbon neutral beauty.