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news 2022-04-07

O’right’s Revolutionary Toothpaste Wins Gold Medal at The International Exhibition of Inventions of Geneva

Zero carbon beauty brand, O’right, once again takes home the Gold Medal and Silver Medal from the International Exhibition of Inventions of Geneva. The revolutionary 100% USDA certified biobased toothpaste O’right Toothpaste N° Zero won the Gold Medal, standing out from more than 500 sustainable entries from around 25 countries and territories.

Since the first toothpaste resembling the one we use today was developed in the 1800s, brands have introduced whitening, deep clean, sensitivity toothpaste, just to name a few, one after another to keep up with market trends and consumer demands – all of which require the addition of chemicals to achieve the advertising claim. As such, chemical toothpaste has become so common in the market that few think to question its ingredients. O’right, a pioneer in sustainable beauty, developed a toothpaste that revolutionized the century-old formula, a never-seen-before formulation made with food-grade ingredients and takes 6 questionable chemicals such as harsh abrasives typically found in toothpaste with high abrasivity, chemical foaming agents and antibacterial chemicals away from the equation. Since its launch, O’right Toothpaste N° Zero has been awarded the Sustainable Beauty Awards and Good Design Gold Award for its groundbreaking formula – and just recently by the International Exhibition of Inventions of Geneva. This award-winning toothpaste has now bagged 3 Golds in sustainable beauty, design and invention in just 2 years.

O’right Toothpaste N° Zero - 3-time Gold Medalist

Challenging the Saturated Oral Care Market

In 2007, O’right released the first 8 Free shampoo, a shampoo free from eight chemicals and health hazards. Having long developed a cult status as a green hair care brand, O’right made the decision to broaden its green product range and expand its offering into a different field in 2019 – personal care. O’right Chairman Steven Ko discovered on his frequent trips abroad that the toothpaste among the hotel amenities mostly contains chemicals such as triclosan and sodium lauryl sulfate (SLS). “Why are these ingredients eliminated from shampoo but allowed in oral care products?” he wondered incredulously. Left confounded by the scarcity of natural toothpaste, he then set out on an impossible mission to develop a food-grade toothpaste with zero foaming agents and abrasives – a challenging task that was bound to throw the ambitious, forward-thinking trailblazer a few curveballs.

O’right TAF accredited laboratory

A Whole New Toothpaste from Food Ingredients

O’right’s determination and hard work eventually paid off. It took nearly 2 years for O’right to take the revolutionary toothpaste from concept to store shelf. From picking the best sustainable ingredients out of hundreds, deciding on the safest and healthiest formula to staying away from chemicals, O’right developed a unique wood powder blend consisting of beech, Indian soapberry and totara to replace traditional abrasives. Adopting a philosophy of subtraction, O’right removed artificial sweeteners and fragrance, using 4 botanicals and 3 billion chlorella (green algae) cells as natural alternatives. O’right Toothpaste N° Zero is a toothpaste made with food ingredients and contains 100% USDA certified biobased content – rest assured that the toothpaste you are using is healthy and safe. O’right believes that developing a product that is truly clean and truly green comes before simply meeting market demands. This is the kind of commitment that made the groundbreaking O’right Toothpaste N° Zero such a hit in global awards.
O’right Toothpaste N° Zero contains 100% USDA certified biobased content

Freshen Your Breath with N° Zero

A clean, non-toxic, health revolution has been stirring and shaking up the food, cosmetics, personal care and home cleaning product industries as more and more people are looking for greener alternatives to products, constantly checking the labels for any chemicals or potential carcinogens. For dentifrice, toothbrushes and other oral care products, it gets a little bit more personal and intimate as they are applied to the oral cavity and can be potentially absorbed through the mucous membrane. In the past, toothpaste was regarded as a cleansing product; in other words, it was not regulated by the Ministry of Health and Welfare and therefore was not required by law to display the full ingredient list, only the main ingredients. Naturally, most consumers are unaware of the potential dangers lurking in their toothpaste. On July 1, 2021, the Taiwan Food and Drug Administration stated that general toothpaste and mouthwash products are to be included in the management for cosmetics; therefore, the labeling, ingredients, quality, hygiene and safety and manufacturing facilities of these products shall comply with regulations for cosmetics. The purpose of this new law is to enhance the quality, hygiene and safety of dental products. According to news reports, increasing concerns in relation to dental aesthetics are gaining more popularity in modern society and have caused an increased demand for aesthetic treatments, such as tooth whitening products. Furthermore, the sensitive toothpaste market is growing rapidly due to increasing consumer awareness about dental hygiene. In the post-pandemic era and growing commitment to a net zero future, people are looking for products that are good for their health and the health of the environment in the long run. This is where O’right Toothpaste N° Zero comes in, bringing about a green toothpaste revolution that out-beats even technical, electronic and mechanical innovations. Green, Sustainability, Innovation is the underlying philosophy that guides O’right to making the right choices that will determine our tomorrow.

O’right Toothpaste N° Zero offers a sustainable plant-infused brushing experience that goes beyond your ordinary oral care routine – it is beauty care for the oral cavity. The revolutionary green design stays true to the brand’s mindset of “zero carbon equals zero impact.”