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news 2020-03-30

Zero Carbon Beauty Brand O’right Leads Taiwan from Darkness to Light for Tenth Earth Hour 2020

2020Earth Hour Taiwan saved 120 thousand kWh of electricity, equivalent to 63,960kg of carbon emissions reduced, 5,815 trees planted and the amount of electricity air conditioners in 16,668 households would generate eight hours per day.

Started by WWF as a symbolic lights-out event in Sydney in 2007, Earth Hour has grown to become one of the world’s largest grassroots environmental movement. This year, Earth Hour took place on the 28th of March and marked the first time going digital in the midst of the COVID-19 (Coronavirus) outbreak. Millions unite from a record-breaking 190 countries and territories to mark Earth Hour 2020 digitally and at home in solidarity due to the pandemic.

Taiwan-based green beauty brand O’right, celebrates its 10th year organizing the world’s largest environmental movement in Taiwan. Over a hundred renowned public figures and celebrities, 1135 companies and six of heads of governments in Taiwan joined to raise their voice for nature. Earth Hour Taiwan saved 120 thousand kWh of electricity, equivalent to 63,960kg of carbon emissions reduced, 5,815 trees planted and the amount of electricity air conditioners in 16,668 households would generate eight hours per day!

2020Earth Hour Taiwan went digital along with the rest of the world, with people tuning in to a livestream of the countdown to Earth Hour in front of the symbolic Office of the President.

For Earth Hour Taiwan 2020, Taiwan Youth Climate Coalition (TWYCC) joined once again as partner and New Taipei City Parents’ Association in Elementary and Middle Schools joined O’right as co-organizer while the Environmental Protection Administration of the Executive Yuan and Department of Environmental Protection of the Taipei City Government served as supervisors. Sustainability advocate Nanya Technology and Taiwan’s only English language broadcaster ICRT are among two of the many sponsors for the lights-out event. On the night, Earth Hour Taiwan went digital along with the rest of the world, with people tuning in to a livestream of the countdown to Earth Hour to catch the spectacular lights-out moment online and raise their voice for nature. Taipei 101, Office of the President and Xinyi Shopping District went dark from 8:30 to 9:30 pm, turning off nonessential lights in hopes of sharing the crucial message of why nature matters and drawing attention to the climate crisis. Despite the darkest of times, the unprecedented time the world is currently facing, now is not the time to ignore the warnings. Earth Hour is a call to inspire people to facilitate a low carbon, sustainable lifestyle and change their consumption habits. “The aim is for people to take action beyond the hour. Earth Hour should go far beyond the symbolic action of switching off,” O’right Chairman Steven Ko emphasized. “We can do something to protect the earth. We have the power. Even the smallest actions can create a monumental difference.”

Taipei 101, Office of the President and Xinyi Shopping District went dark from 8:30 to 9:30 pm, turning off nonessential lights in hopes of sharing the crucial message of why nature matters and drawing attention to the climate crisis.

In 2006, guided by the concept of Natural, Pure and Eco-friendly, zero beauty company O’right embarked on a journey towards becoming a brand that is truly green from the inside out and dedicated to doing its best to benefit the health and well-being of people, society and the environment. O’right’s sustainable mindset, initiatives and achievements have garnered recognition and acclaim worldwide. In 2019, O’right became the first Taiwanese company to win at the Sustainable Beauty Awards in Paris. Just recently, O’right vowed to use 100% renewable energy by 2025, which will make it the first company in Taiwan to do so. Since 2011, the green pioneer has been making Earth Hour in Taiwan possible, committed to bringing together industry leaders, influencers, celebrities and companies to protect the earth. Over the ten years O’right has organized the movement, Earth Hour Taiwan has helped in reducing 860 thousand kWh of electricity and 457,666 kg of carbon emissions. The leader in zero carbon beauty took on the challenge to go green in a time when sustainability was still new; now, in a world where sustainability is the norm, O’right continues to set new standards with only one goal is mind – to protect earth for a better and healthier future for everyone.