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Sustainable Wood Powder

O’right is dedicated to maximizing the value of resources. Replacing traditional abrasives with sustainable wood cellulose, O’right Toothpaste N° Zero takes you on a journey to discover the wonders of wood-infused care.

International Laboratory Certified by TAF in Five Categories

O’right is the first professional hair care brand in Taiwan to be certified by TAF in five categories to perform testing in accordance with ISO standards.

Exclusive Patented Formula

Our innovative dentrifice formulation has been granted a patent for its unique wood powder structure, which helps to gently polish and prevent damage to the tooth enamel. According to Relative Dentin Abrasivity (RDA) and Pellicle Cleaning Ratio (PCR) tests performed by a third-party organization Intertek, a global industry leader in laboratory testing, O’right Toothpaste N° Zero has a low toothpaste abrasivity of 11. It has been proven to deliver healthier teeth by removing stains and restoring natural whiteness without causing damage.