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news 2019-12-19

Natural is Sustainable: O’right Earns USDA Certified Biobased Product Label

Oright’s best seller Caffeine Botanical Scalp Revitalizer have earned USDA certification with 92% Certified Biobased Product Label.

More than ever before, consumers are shifting away from personal care products with chemicals and embracing eco-friendlier alternatives. As such, more and more brands are communicating sustainability through product labels and marks. For instance, the Biobased Label has gained prominence worldwide over recent years, and that includes Taiwan. Taiwanese-based green beauty brand O’right recently announced that 37 products and 2 ingredients including our breakthrough natural caffeine, goji berry root (both of which have been certified to the COSMOS standard) and best seller O’right Caffeine Botanical Scalp Revitalizer have earned USDA certification and the approval to display the USDA Certified Biobased Product Label, which verifies that a product’s amount of renewable biobased ingredients meets or exceeds the levels set by the USDA. This marks the first time O’right publicly disclosures the percentage of biobased content in each product through a federally administered and run label to achieve competitive advantage in the international market. The USDA Certified Biobased Product Label was also one of the key communication points at COP25, where O’right Chairman Steven Ko shared his perspectives and achievements in sustainability on the global stage.

The USDA Certified Biobased Product Label focuses on the biobased content of the product. Biobased content is third-party certified and strictly monitored by USDA and determined using the accelerator mass spectrometry (AMS). Certified products and ingredients must contain minimum levels of biobased content set forth by the USDA and verified by the ASTM D6866 test standard. This product certification and labeling program was initiated by USDA to encourage the identification and use of natural, biobased ingredients and products to reduce environmental impact and maintain ecological balance.

Since the industrial revolution, human activities have impacted the environment in many ways, and not in a good way. To make life more convenient, people began to develop products made from petroleum and chemicals, leading to the depletion of the earth’s natural resources and environmental pollution. O’right believes that green beauty starts at the lab, or in this case, the Organic Plant Extraction R&D Center, an international laboratory certified by TAF in 5 categories that partners with 5 prestigious research organizations in Taiwan to formulate green formulas sourced from only the most natural ingredients nature has to offer. Inspired by nature, the innovative brand adopts a natural and pure approach to harnessing beauty ingredients straight from the source, offering natural beauty products harvested and delivered to consumers’ hair, skin and body without any harmful ingredients. In 2018, O’right launched a vegan, gluten-free and non-GMO formula, demonstrating its commitment to doing what’s best for people, the planet and animals.

The green beauty brand believes that getting third-party certified and providing ingredient disclosure and greater product transparency build trust and empower consumers to choose healthier, greener products. With its powerful research and development capabilities, O’right aspires to become a zero impact business offering zero carbon beauty and holistic green lifestyle solutions to consumers while bringing green products from Taiwan to the world.